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SUPPLIER SPOTLIGHT: The Innovative Evolution of Technogym, the Wellness Company

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For over 30 years Technogym has been committed to promoting wellness, a lifestyle based on regular physical exercise, a balanced diet and a positive mental attitude: a typically Italian lifestyle with its roots deep in the ancient Roman saying “mens sana in corpore sano”, able to combine business and social responsibility.

The Historic Foundation

In 1983, President and Founder, Nerio Alessandri, designed and built his very first piece of gym equipment in his garage in Cesena at the age of 22. Today Technogym is the world leading supplier of products, digital technologies and services for fitness, hospitality, sports and health. With over 2,000 employees, half of whom are based at the headquarters in Cesena, and 14 branches in Europe, U.S.A., Asia, Middle East, Australia and South America, Technogym currently exports 90% of its production to over 100 countries. Every day, 40 million people in the world train with Technogym in over 80000 Wellness centres, 16,000 hotels and cruises plus 300,00 home and residentials.

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Introducing the Wellness Lifestyle
The company’s offer is characterised by the Technogym Ecosystem, a unique ecosystem in the industry that includes a full range of smart equipment and the mywellness cloud platform. Alongside added value services such as Interior Design, consultancy and training, after-sales assistance and marketing support. Thanks to its ecosystem, Technogym is able to offer end-users a personalised training experience that is accessible wherever they are, both on Technogym products and in everyday life, and for operators, the opportunity to develop new business models. Today, over 10 million end-users and 15,000 wellness centers around the world are connected to the services of Technogym’s digital platform.

In 2012, the company celebrated the opening of the Technogym Village, the new headquarters and the world’s first ever example of a Wellness Campus, described by international press as the most wellness workplace in the world, that has inspired the development of the Technogym Ecosystem. The project covers an area of 150,000 square meters and hosts its centre for research and innovation, production facilities and a large wellness centre reserved for physical activity, interior design and wellness education.

Market-leading Research and Innovation

Looking into the future and anticipating the trends of the industry has always been the driving force behind Technogym’s vision: from the launch of the CPR system for heart rate monitoring in 1992, to the first wellness software in 1996 and the first cloud based open platform in the industry in 2002. Continuing the innovation in 2007 Visioweb was created – the first piece of fitness equipment connected to the web and in 2012 it was a real game changing moment with the launch of the mywellness platform, the first cloud platform in the fitness and wellness sector.

Technogym’s Growth in the Hotelier Sector

Thanks to Technogym’s unique solutions tailor-made for hotel businesses, each year brings a growth of opportunities in creating a fitness and wellness space that enables hotels to transform their guests’ stay into a rewarding Wellness experience. Adding addtional value, Technogym continue to support hotels into creating an exclusive experience for guests – generating an increase in the hotel attraction, retention and secondary revenues. From a style viewpoint, Italian design represents the key ingredient that has enabled Technogym to obtain several international prizes such as the Compasso d’Oro and the Red Dot Design Award, but most of all to be recognized as a reference brand in the design industry and luxury hotels.

Offer your Guests a Bespoke Wellness Journey

Technogym’s prestige and premium solutions are studied to be customised according to your structures and your clients expectations. From a motivating fitness facility and a Wellness Suite, to a relaxing lounge experience and the Wellness à La Carte service – your guests’ entire stay in the hotel can be spent in the name of wellness.

Danny Percorelli, Managing Director of Exclusive Hotels & Venues comments “We’re always looking at innovating our hotels with the latest technology and design features. When we were presented with the opportunity to work with market-leading wellness and fitness company, Technogym, we were delighted to embrace the partnership as our brands truly aligned together in values and creating an environment with wellness in mind.”

Luxury and upscale facilities deserve the top of the range in terms of cutting edge technology, seamless design and peace of mind after sales services. Discover the prestige wellness solution designed for all your hotel touchpoints, suitable both for urban as well as resort environments, featuring Artis line and Skill line. Technogym’s success stories features a vast range of stunning and influential hotels including the 5-star Old Course Hotel, 5-star, Corinthia Hotel London, 5-star The Grove Hotel, 5-star South Lodge, an Exlusive Hotel & Spa, 5-star Pennyhill Park, an Exlclusive Hotel & Spa, 4-star North Lakes Hotel & Spa, 4-star Matfen Hall and many more.

Jamie Pagan – Sequoia Spa Director at The Grove Hotel comments: “Our fitness offering developed in partnership with Technogym is an integral part of the overall experience for guests here at The Grove Hotel. This investment ensured that we remain one of the most advanced hotel gyms in the UK. Luxury non volume-based membership sales have increased by 5%. Personal training, gym inductions and Fitness Assessments are 20% up on historical levels and the new equipment has also helped us enhance our rehabilitation work with members*”

Partnerships makes the dream works

A key driving factor in adding value to the premium brand positioning throughout the world, sports champions and athletes train with Technogym. In Formula 1, Technogym has been working closely with Ferrari and McLaren for many years, while being official supplier to many of the best European football teams, such as Juventus, Inter Milan, A.C. Milan, Paris St. Germain and Spartak Moscow. Technogym has also been the official supplier to the last seven Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016 and Pyeongchang 2018.

*Data based since facility upgrade in August 2018. Statistic collected from Aug 2018 – May 2019

Zoe Monk

The author Zoe Monk

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