The new Marketing Consult initiative from Magnuson Worldwide launched in January 2018.
Its goal is to provide branded hotels bi-annual access to a multi-disciplinary team of experts to help them extract maximum value from the existing co-operative marketing program. This activity is provided at no additional cost as part of their brand membership fee.
These consultations are extremely efficient. Hoteliers are invited to a rapid, thirty-minute brainstorming session designed to extract key insights into their offering, desired customers and any untapped markets that could aid their specific performance goals.
Following on from that session, hoteliers are provided with a clear three-tiered plan that contains strategies for achieving their KPI’s. Nearly all these suggestions qualify for the co-operative marketing program, which means Magnuson Worldwide will disburse a fee rebate for half the cost.
Owners can then put the Magnuson Worldwide team to work on their preferred strategy. By providing structured access to a team of professionals in design, marketing, advertising and revenue management; Magnuson Worldwide has helped their hoteliers achieve over 700% ROI and forge new in-market partnerships that have increased local market penetration.
“The initiative was created after feedback from our hotel owners,” says Amanda Rosowski, senior marketing manager. “They loved the co-op marketing fund, but they didn’t always know how to spend it to get the largest return. We designed these sessions to pool our combined strength and share effective strategies across the group. The whole Magnuson Worldwide family is benefiting from the learnings we take from each campaign.”
For more on the Marketing Consult initiative and the Co-Operative marketing program, please visit Magnuson Worldwide: https://magnusonworldwide.com/our-services/co-operative-marketing-systems/