By Charlea Samuel, category marketing manager Premium Coffee, Jacobs Douwe Egberts
Helping each and every guest to make a positive start to their day is key, whether it’s the fluffy towels, the temperature of the room to the location of the plug sockets, guests often look to the finer details of their stay when they rate a venue.
With 57% of consumers saying that a quality coffee offering improves their perception of a hotel. More than ever before, getting your coffee right is hugely influential when it comes to driving great guest reviews and repeat bookings.
Douwe Egberts’ proudly presents premium coffee bean brand White Ox
Jacobs Douwe Egberts is supporting hotel operators to meet the high expectations of today’s ever more discerning consumers with the launch of premium coffee bean brand, White Ox, and its No.1 variant blend.
White Ox’s distinctively bold and dark roasted tones have been masterfully blended to deliver notes of dark chocolate and crisp red berries, characteristics that make it the perfect base for a wide variety of speciality coffee drinks, from an authentic and intense Espresso, to a smooth, aromatic Cappuccino or Iced Latte.
Crafted with passion and enriched with heritage, White Ox takes its name from a literal translation of De Witte Os, the Dutch coffee shop, first opened by Egberts Douwes and his wife in 1753. The blend continues their legacy by creating customer experiences that celebrate coffee as one of life’s daily joys. Supported with barista training, branded POS, and seasonal recipes JDE helps hoteliers tap into the latest trends and inspires menu development.
With consumers looking for heritage, quality,
great taste and provenance, providing a coffee experience that reflects the
quality of a hotel is a must for operators. With smooth versatility and rich,
indulgent taste, the newest brand to the Jacobs Douwe Egberts portfolio
delivers on all fronts to ensure the perfect coffee offering and to ensure that
your coffee is one of the details that stays with your guests and makes them
return time and time again.
 JDE One Poll Survey Summary, October 2018