Surge in mobile-savvy travellers across the UK, finds Expedia report


The proportion of international mobile-savvy travellers to the UK has increased dramatically over the past year, according to new research from Expedia Group.

The second quarter of 2019 saw double digit year-on-year (YoY) growth across multiple UK regions, with the Cotswolds (almost 30% YoY), the Scottish islands (just over 40% YoY) and South Wales (also 40% YoY) singled out as hotspots.

Domestic mobile demand also increased by 20% year-on year

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Expedia said that demand for the UK was fuelled by domestic travellers seeking staycation destinations during the Easter holiday period, boosted by families booking half-term breaks and activities, possibly also contributing to the growth of UK package demand.

Package demand (a combination of hotel, and/or flight and/or car hire) also grew strongly in the UK in the second quarter, particularly for North East England (160% growth YoY), East Anglia (150% growth YoY), and Cambridge (almost 115% growth YoY).

Krishan Kadodwala, director of market management UK & Ireland at Expedia Group, said: “Our second quarter data for 2019 reflects the rising generation of mobile-savvy travellers who are booking their trips on mobile apps or sites via Smartphones and tablet devices rather than laptops.

“With a key focus on digital, we strive to supply our lodging partners with an array of powerful technology and marketing tools to promote their offer via a range of mobile devices.

“It seems staycations are still on-trend, proven by the demand across the Easter period, with UK hoteliers seeing encouraging growth in regions outside of London which we expect to continue over the remaining summer months.”

Zoe Monk

The author Zoe Monk

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