Sweet smell of success for Welsh toiletries supplier


Myddfai Trading Company has been awarded a Design Management Excellence Award.

The award ceremony took place in Saint Etienne, France where Myddfai competed against other European companies.

Having established the Myddfai brand in 2010 and developed a range of toiletries in 2012, managing director Mike Hill felt the packaging designs needed lifting to another level.

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With the help of Design Wales, an up and coming design team, Kutchi-bok based in Cardiff, were brought in to create a new look.

“The design advice we received was instrumental in starting the process of the product packaging redesign.

“After their initial help with finding the Kutchi-bok design team it was up to us to manage the evolution of the packaging and the budget,” Hill explains.

“We were very excited to be nominated for the DME Award and delighted that we won.

“The redesign has lifted the brand profile allowing us to compete at the highest level in our target market of boutique and 5-star hotels”.

Myddfai Trading Company is a social enterprise.

Local adults with learning difficulties work alongside the Myddfai team in a safe environment to develop their confidence and skills in the workplace.

Tags : suppliertoiletries
Kathy Bowry

The author Kathy Bowry

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