TECH TALK: How Tewkesbury Park streamlined resources and increased revenue by 30%


Tewkesbury Park is seeing a positive uplift to business, after turning to Guestline to streamline resources and improve the overall guest experience.

The 93-bedroom hotel rounded off a two-year, £4m renovation project in 2018 and installed a number of Guestline solutions to maximise revenues and automate processes, helping to reduce man house and improve the structure of staff roles within the hotel.

The solutions installed were:

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  • Rezlynx PMS
  • EPoS
  • Advanced Conference & Banqueting
  • Online Booking Manager
  • Distribution Manager
  • PCI Manager
  • WebSuite web design

Increased revenue by 30%:

The systems allow the hotel to analyse their business carefully and identify profit opportunities. As such, it has been able to maximise total revenue potential from non-residential sales and increase spend per guest through setting up special offers and packages which is a quick and easy process.

Increased direct bookings:

The hotel is now attracting more direct bookings compared to the previously dominant OTA bookings due to the slick online booking platform and online offers being advertised and promoted.

The advanced channel exposure is also providing the hotel with the ability to have a dialogue with new guests and has helped the hotel achieve a larger market share.

Slicker events process:

Previously relying on a paper-based system, the events team are now more professional and organised with their new conference and banqueting software which helps them drive enquiries, manage events and boost revenue streams.

Professionally designed website:

The website is not only mobile enabled (a ‘necessity’ for today’s traveller) but it has a bespoke, modern design that perfectly reflects the style, brand and personality of the newly renovated hotel and all its facilities.

Increased online sales:

The website is performing much better as online sales of rooms and packages have increased. It is easy to navigate and has a quick and simple booking platform that displays live availability across the entire week. The hotel can set up special offers in minutes and have structured rate plans so the team can clearly analyse the best performing rates and packages. They can easily track success or address areas of concern accordingly.

Control over web content:

The team have more control over the content and analytics of their own website as they no longer have to rely on a third party web agency to make minor amends and review results.

UK support and development:

The hotel relishes the fact that Guestline’s Support department is based in the UK and easily contactable. The support staff understand the system and can offer help and assistance wherever needed, most often resolving the query instantly, over the phone.

General manager Patrick Jones says: “The Guestline systems are cost effective and proving to be great value for money.

“We have a close and productive partnership with Guestline who keep in regular contact, offering us guidance where they think it’ll benefit us the most.

“They are a British company and are flexible and adaptable enough to respond to changes in the market place and advise us on our needs. The processes all need to be linked together and work – especially online.

“Most importantly we are provided with useful decision making data which will help in the future. Guestline also offered access to advice and support which other vendors could not.”

Tags : GuestlinehotelsTECHNOLOGYTewkesbury Park
Zoe Monk

The author Zoe Monk

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