The Chestnut Group rolls out refurbs at two new acquisitions to bring back rack rates

Chestnut group

Leading hospitality brand, The Chestnut Group, is to roll out a refurbishment across the two newest properties in its portfolio, The Westleton Crown and The Ship at Dunwich.

From January, the Group, which acquired the two coastal inns in August of this year, will renovate five bedrooms at a time at The Ship at Dunwich, followed by a similar scheme at The Westletown Crown.

Speaking to Boutique Hotelier, managing director Philip Turner said that the plans have been put in place with the primary aim to ensure that ‘sold rates are brought back into line with rack rates’, whilst trying to improve the offering and price accordingly.

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He also said that another top priority was ‘keeping in mind the existing loyal customer base’.

As part of the project, the two former Agellus Hotels’ properties will be transformed with new soft furnishings, a new coffee machine introduced into every bedroom, with locally-sourced toiletries and other room accessories brought in to enhance the offering.

A number of mattresses with also be replaced, with the Group working closely with a local producer to identify the best solution.

The project will aim to be completed by summer 2019.

The Chestnut Group was founded in 2012 with the launch of The Packhorse inn in Moulton. The complete portfolio comprises the Rupert Brooke; The Northgate; The Blackbirds Inn and The Black Lion, as well as The Ship at Dunwich and The Westleton Crown on the Norfolk coast.

Earlier this month, we reported how the Group had seen a rise in occupancy rates after introducing a new Sunday night promotion that was paying dividends.

Tags : refurbishmentThe Chestnut Group
Zoe Monk

The author Zoe Monk

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