The Cumberland has come on board to support the Boutique Hotelier Awards as sponsor of the hotly anticipated category, Boutique Hotel of the Year.
Announced this month, the revamped Boutique Hotelier Awards will aim to celebrate and recognize the hospitality champions who have shone throughout the coronavirus pandemic, from offering services to their local communities and battling to protect staff to supporting charities and frontline workers.
Now The Cumberland, which is a leading provider of mortgage solutions for hospitality business, has stepped up to support the Boutique Hotelier of the Year title for the first time.
The company, which counts the likes of Victorian House Hotel and Brownber Hall as some of its customers, said that now more than ever was a time to ‘reflect and celebrate our achievements’.
A spokesperson said: “Our commercial lending team specialise in mortgages for hospitality businesses and we’re proud to have helped our customers set up and grow some of the country’s best loved boutique hotels, guesthouses and holiday lets.
“It’s been a very challenging time for the industry over these last few months. That’s why we’re so glad to be a part of these awards, shining a light on the independent hotels that help make the UK hospitality sector so vibrant, unique and welcoming. In tough times perhaps more than ever, it’s important to reflect, and celebrate our achievements.”
The Boutique Hotelier Awards will take place on November 17 at Lord’s Cricket Ground and tickets are on sale now.
Sponsorship packages are also available, please contact Richelle.Rimmer@itppromedia.com