The Hoxton, Rome will open its doors in 2020, as owner Ennismore goes after further European expansion.
The hotel will be the 10th from the brand and the six opening in Europe and comes following a bumper year of new launches for The Hoxton, with new properties opening in Chicago, Southwark London and LA in 2019.
The Hoxton Rome will comprise 192 bedrooms, a large coffee bar, takeaway counter, restaurant and outdoor terrace.
The hotel will be situated in Salario, a leafy neighbourhood just north of the centre and well off the city’s main tourist trail.
Ennismore Design Studio is working in collaboration with Fettle Design to transform the building into a Hoxton, taking cues from the building’s 1970’s design details and local architecture.
The team took inspiration from the striking entryways of the buildings in the surrounding neighbourhood and their marble clad walls and vibrant terrazzo floors.
The large, bright lobby space will feature a mix of comfortable seating with views of the open kitchen, and a fireplace.
The 192 bedrooms will feature rustic parquet flooring and bold colours, whilst local stones and lacquered timbers will reference classic mid-century Italian design.
Each room will feature geometric timber wall panelling, a statement headboard and bespoke brass light fittings.
Some of the larger rooms will feature original Murano glass chandeliers.
The company is owned by Ennismore, headed up by entrepreneur Sharan Pasricha.
The Hoxton Shoreditch was the first to launch in 2006, followed by The Hoxton Holborn in 2012.