The Londoner – Leicester Square’s newest luxury hotel – will be swarming with watch aficionados this week as it plays hosts to a two-day event showcasing the most coveted timepieces the industry has to offer.
The venue, which describes itself as the “world’s first super boutique hotel”, is the location for WatchPro Salon on Friday 12 and Saturday 13 November.
Organised by Boutique Hotelier’s sister title WatchPro, the event will be the highlight of the pre-Christmas show season with close to 50 luxury watch brands showcasing their latest collections, giving enthusiasts a rare opportunity to meet the people behind the brands, the watchmakers themselves, plus try and buy their watches.
Blockbuster names like Grand Seiko and Parmigiani Fleurier will present alongside independent watchmakers ranging from artisan rare watch producers such as Laurent Ferrier, Kari Voutilainen, Charles Girardier, Speake-Marin, Cyrus, Schofield, Zeitwinkel and Czapek along with larger indies such as Oris, DOXA, Maurice Lacroix, Michel Herbelin and Junghans.
The show even has accessories such as luxury watch winders from WOLF, Scatola del Tempo, Swiss Capsule and Swiss Kubik.
The event will be a genuine feast for watch lovers, but will also have an exhibit by The Splined Hub, a specialist in restoring vintage Jaguar cars which will bring to life the decades-old association between classic cars and vintage timekeepers.
The Splined Hub will be displaying the best of their craft with a display of completed E-Types and showcasing a live show of Jaguar engine building with ‘The Classic Engine Workshop’.
WatchPro Salon’s Rob Corder said: “Consumers are looking for something different to add to their collections, but they find it hard to see anything new in this country because retailers are narrowing their focus on a shrinking number of brands.
“Lockdowns have meant people have spent the past two years learning more about the wider world of watchmaking. They have discovered phenomenal watchmaking online and are dying to see these timekeepers up close.
“Where better than in the ultra-luxurious surroundings of The Londoner for a show like WatchPro Salon to bring these enthusiasts and collectors together to speak directly to the brands?”
ALLEMANO | BALL WATCH | BA111OD | BIANCHET | BONHAMS | BRITISH HOROLOGICAL INSTITUTE | CHARLES GIRARDIER | CHRISTOPHER WARD | CYRUS | CZAPEK | DELMA | DOXA | DUCKWORTH PRESTEX | GRAHAM | GRAND SEIKO | IFI AUDIO | IKEPOD | JUNGHANS | LAURENT FERRIER | MARATHON | MAURICE LACROIX | MECCHANICHE VELOCI | MICHEL HERBELIN | ORIS | PARMIGIANI FLEURIER | PEQUIGNET | PERRELET | QLOCKTWO | SCATOLA DEL TEMPO | SCHOFIELD | SIDEREUS | SINN | SPEAKE-MARIN | SWISS CAPSULE | SWISS KUBIK | THE SPLINED HUB | TRIBUS | U-BOAT | VICTORINOX | VOUTILAINEN | WOLF | WILLIAM WOOD WATCHES | ZEITWINKEL