The Portfolio Club has revealed details of its new lifestyle-centric hospitality brand that will launch in London spring 2022.
Following the acquisition of Harrington Hall Hotel in South Kensington and the Wellington Block in Covent Garden, The Other House will look to blur the lines to create a new type of accommodation, ‘disrupting the traditional sectors of hotels, serviced apartments and private rentals’.
The 200-bedroom Harrington Hall Hotel was put on the market in 2018 for £130m by Saudi Arabian multinational the Olayan Group and acquired by The Portfolio Club the following year.
The group then took over Wellington Block in Covent Garden for £76.5m in September 2020.
The new brand of residents clubs will first see the transformation of the South Kensington and Covent Garden properties, in a project headed up by interior designer Bergman Design House 2020, led by co-founder, Marie Soliman.
The team will work alongside architects, Falconer Chester Hall on both projects.
Each ‘club’ will offer around 200 ‘club flats’, comprising a living area, sleeping area and kitchen. There will also be private spaces, bars, a spa with fitness studio for residents and private members and bistro-style kitchen.
Naomi Heaton, chief executive of The Other House, said: “The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel.
“Our mission is to create spaces that enhance the overall guest experience and completely reinvent how people stay, providing a renewed sense of space, place, ownership and engagement.”
Launched in 2019, The Portfolio Club is a joint venture partnership between London Central Portfolio (LCP), and APG, the largest pension provider in the Netherlands.
Further acquisitions in London are planned for the new brand.