The Zetter Group has announced that is to open its next property, and first outside of London, in Manchester.
The quirky boutique hotel portfolio, with properties in Clerkenwell and Marylebone, has been chosen as the operator for Allied London’s London Road Fire Station building, which will mark the fourth Zetter hotel in the group.
The Grade-II listed building will now be transformed into the Zetter’s signature style, with the group teaming up with interior designers Russell Sage Studios once more to bring the vision to life.
Russell Sage designers were also responsible for the two Zetter Townhouse projects and the Grain Store, by Bruno Loubet.
Michael Benyan, The Zetter Group’s director, commented: “We are delighted to have finally found the perfect opportunity to open a Zetter property in Manchester. London Road is an iconic building and a real gift for us as hoteliers. We want to preserve the existing beauty and magic of the building and use it to help create a unique experience for our guests. Allied London should also be applauded for their vision and ambition for the regeneration of the area – it’s an exciting project to be a part of.”
As part of Allied London’s plans for the development, the building will become a place of ‘experience’. Spread over five floors, London Road will become ‘one space’, consisting of The Zetter Hotel, a cocktail bar, spa and collaborative working space.
Michael Ingall, Allied London’s chief executive, commented: “We were delighted with the level of interest shown in London Road and humbled by the brands who took the time to travel to view the building and submit proposals. Ultimately, however, we were taken by the hands on approach of the Zetter owners, which we felt was vital in establishing London Road as the new benchmark for hospitality in Manchester.
He added: “We are following the considered approach we have taken with our other projects, including Spinningfields, by working with owner/operators who have a religious approach to service, quality and brand. Zetter come in the top bracket of this group of people. I also look forward to working with interior designer, Russell Sage, someone I have admired for several years and is at the top of his game for interior design around the world. The building is in safe hands. I have no doubt that the Zetter Hotel will become a must-stay destination for Manchester’s many visitors. Our task is now to craft and curate the rest of the development and we will be inviting certain hospitality operators to make proposals for the remaining spaces.”
Allied London will proceed to submit a planning application in autumn 2016.