A new travel trends study by TripAdvisor reveals that travellers from China are on the rise, and show no sign of slowing when it comes to visiting the UK.
Travellers from China have shown one of the biggest increases in views of UK destinations, with an increase of 133% in Chinese travellers researching UK destinations between 2018 and the same period in 2019.
Other countries with an increased interest in views of the UK from 2018 to 2019 include travellers from Costa Rica (+212%) and Cape Verde (+111%).
At a local level within the UK, Bicester has seen one of the biggest increases in interest from overseas visitors, with its discount outlet a real draw for savvy shoppers. From 2018 to 2019, Bicester saw an increase of 26% in visitors researching the destination.
The study examines the fastest growing inbound markets for the UK, based on traveller interest in UK destinations on TripAdvisor, as well as looking at the ratings given to hotels, restaurants, and attractions by travellers and guests.
“Overall, these results are great news for the UK hospitality industry – we’re seeing real growth in interest from many countries and resoundingly good reviews from travellers,” said Fabrizio Orlando, industry relations manager, TripAdvisor. “These findings not only paint a positive picture for the UK tourism industry, but they also provide the foundation for a strong marketing strategy for hospitality businesses.”
The survey also found that in the UK, just 45% of accommodation owners are actively managing their TripAdvisor page, with an estimated 16,000 properties not yet claimed, meaning the photos and descriptions on TripAdvisor may not reflect how owners want to represent their property.