Known as Scandinavia’s latest gift to the world, ‘Hygge’ is the hip lifestyle trend that has flooded the world of interior design and fashion. Pronounced ‘hoo-ga’, the Danish word ‘hygge’ is roughly translated as ‘cosiness’ or ‘togetherness’; its concept first said to have been developed during the 18th century in Denmark.

Denmark has remained the happiest nation in the world through their long bleak winters due, many believe, to their daily practice of Hygge.

Hygge is a feeling or a mood of wellbeing that is created through simplistic living, appreciating the small joys in life and cosy contentment.

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We spoke to Alexander James Interior Design to get their take on the trend and how hotels can create that feeling of cosiness in their bedrooms and public areas.

  1. Mood lighting

Candles are said to be the number one on the ‘get the Hygge look’ list; candles. While candles aren’t always appropriate in hotels, take lead from the principle and ensure that the both the rooms and public areas are equipped with ample mood lighting. Nothing emits an ambience of warmth and cosiness quite like low lighting and it’s sure to make guests feel relaxed.

  1. Blankets

Sumptuous blankets are Hygge’s second greatest weapon. Drape plush throws over the deluxe beds or adorn sofa areas with luxurious invitation – they are there for the purposes of your relaxation and enjoyment at any given moment.

  1. Cushions

Cosy interiors just would not be the same without ultra-snug cushions. Choose those cushions with lavishly soft textures and you will maximise your hotel’s Hygge. Smooth cashmeres, fluffy wools and thick-chunky knits all bring texture and different tactile layers to indulge your sense of touch, and build up layers of comfort in a room.

  1. Wood

What is most loved about Scandinavian interior design is its minimalist lines, superior craftsmanship, earthy-coloured tones, and use of honest materials, particularly wood. Wooden floors, wooden cladding on walls and wooden walls all add texture and warmth to a space – totally in keeping with cosy Hygge. Functionality reigns supreme in Scandinavian style, so look for pieces that marry simple lines with sensual curves.

  1. Roaring fires

Hygee traverses all seasons and thrives in the winter months. A roaring fire in the hotel lobby surrounded with comfy sofas will give guests an ideal place to settle down upon arrival, catch some down-time during their stay or socialise with other guests in the evenings.

  1. Sanctuary

Every bedroom should be a sanctuary, and it is about simplicity and indulgence sanctuary. No better way to do this than with a spot of pampering. In the absence of scented candles, include aromatherapy products in the rooms, giving guests the option to indulge in their relaxing retreat away from the hustle and bustle of the hotel public areas.

TOP TIP – Keep it neutral, says Anne Haimes, from Anne Haimes Interiors…

Chalky colours reflect the origin of the materials they’re used with and homes are often an eclectic mix of new and reclaimed items. Paint walls a soft shade of grey, white or cream and keep colours earthy to create a sense of calm. Think of a serene and  lakeside cabin.


Tags : hotelsHyggetrends
Zoe Monk

The author Zoe Monk

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