Steve Kaufer, the CEO and co-founder of TripAdvisor, is to take no salary for the remainder of 2020 in just one of the steps the review site is taking to ‘weather the storm’ surrounding Covid-19.
Recording a short video to the TripAdvisor blog, Kaufer explained what the site is doing to get through the crisis, promising to ‘do everything’ to support hospitality business during this time.
He said the company was ‘taking a fresh look’ at its suite of paid subscription and media products in a bid to find a way to ease the financial strain on the most impacted businesses around the world, and promised that more details on this were to come.
All global employees at TripAdvisor have been instructed to work from home and the company was taking appropriate action to ‘reduce expenses’, with Kaufer’s salary cut falling into that category.
He says that he has asked teams to ‘think creativity’ about how TripAdvisor can supports all its partners across every area of the business and category of travel.
In the video, Kaufer said: “First, we’re actively encouraging governments across the globe to support public policies that help protect the travel, tourism and hospitality sectors—including businesses and workers impacted by the downturn.
“We are standing shoulder-to-shoulder with others in the industry and making a united case for urgent government action.
“Second, we know that travel restrictions have had a severe impact on ALL of your businesses. For some, local restrictions have meant that you have had to close your business entirely.
“I want you to know that we are taking a fresh look at our suite of paid subscription and media products in order to identify how we can ease the financial strain on the most impacted businesses at this time.
“We’ll be sharing more details with businesses soon, so please look out for additional and frequent communications from TripAdvisor with more details.
He also pledged to support restaurants featured on the site, promoting takeaway or delivery options available to customers.
He continued: “We — like you — are working hard, adapting our approach in response to the continuously changing developments around the globe. And we are putting plans in place to be ready for when the recovery happens.
“When the time comes, people will dine out and travel again. When they do, Tripadvisor will be there to guide them to your door.”
Watch the full video here