Tudor Farmhouse introduces ‘Pay it forward’ initiative to help with cash flow


Tudor Farmhouse, a 20-bedroom boutique hotel in the Forest of Dean, Gloucestershire, has launched a number of innovative ‘pay it forward’ schemes to help boost cash flow during its closure.

A choice of rewards is being offered in return for monetary donations giving people ways in which they can support the business via a crowd funding website whilst securing big discounts to take up in the future.

The hotel is using ‘Crowdfunder’ to forward sell rooms, meals and experiences at much reduced rates to raise funds at a time when the hotel and restaurant are temporarily closed due to Covid-19 government enforced restrictions.

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Owners Hari and Colin Fell, who have operated the hotel for 17 years, are confident that the business can survive but stress their customers’ support will be invaluable during this time.

“By ‘paying it forward’ people will be giving us a cash boost at a time when we need it most and in return for their commitment to us we can offer them some pretty big discounts to show our gratitude,” explains Colin.

 “We have worked so hard to create our unique offering which include our 20 mile menu, sourcing local produce wherever we can, as well as introducing experiences such as our wild swimming trail and wildlife safaris in the Forest of Dean and Wye Valley. Our location is key to our success and these innovations really celebrate this.”

The rewards vary from membership of a new dining club offering discounts throughout the year at our restaurant, to trips such as foraging or a cocktail masterclass run by owner Colin.

The biggest offer is to take over Tudor Farmhouse for the whole night for a minimum donation of £5,000. Guests will have access to all 20 bedrooms, with dinner for up to 40 guests, 20 bottles of wine and breakfast the next morning as part of the deal, which represents a saving of 25%.

Tags : cash flowcoronavirushotelsTudor farmhouse
Zoe Monk

The author Zoe Monk

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