TUI Group is to open 20 new hotels across 11 countries in Europe, Africa and Asia as it looks to expand its ‘high margin’ hotel business.
The new properties will include the launch of TUI’s own hotels and international concept hotels such as TUI Family Life, TUI Sensimar and TUI Sensatori, as well as the group’s debut in Greece.
The all-inclusive club brand TUI Magic Life will offer three new resorts this summer, and the long-standing joint venture partners Riu and Atlantica will also expand their portfolios.
Executive board member, Sebastian Ebel said that TUI is ‘consistently expanding its position as leading leisure hotelier’ with the business accounting for around 70% of the Group’s earnings.
“Hotels & Resorts, Cruises and Destination Experiences are TUI’s major growth areas. The hotel segment is less cyclical than the highly competitive traditional tour operator business, now accounting for 30 per cent of TUI’s earnings. We are consistently investing in hotels, ships and the expansion of our digital platforms for destination activities,” said Ebel.
The Group’s debut in Greece is the result of the acquisition of three properties in Kos at auction.