UberEats has announced the launch of three delivery-only food brands that can be run from operational hotel kitchens and restaurants that are finding they have some down time, particularly during the coronavirus pandemic.
The delivery company’s UK brand activation manager Angus Wilson spoke about the offer in an ‘I Meet Hotel’ webinar, hosted by Bidroom.
The offer allows kitchens to run one of three pre-set menus alongside their existing operation, even if the kitchen is a small one.
UberEats is charging an initial £65, followed by £300 in instalments over eight weeks.
This covers the training of chefs and the use of the menu. Kitchens will also see the installation of any necessary equipment that they do not already own, and a delivery of ingredients.
UberEats promises that a kitchen can be ready to go in seven days.
Mr Wilson commented: “We’ve developed three brands across different cuisines: Elephant Rum, an Indian cuisine brand; Flip the Bird, a chicken brand; and Soul Chicken, which is a Korean chicken brand. These are three cuisine types that are really on trend at the moment, and will drive revenue to hotels and restaurants on top of what they’re already making.
“The brands can also operate across delivery platforms: so Deliveroo, UberEats, Just Eat. This will maximise revenue. It’s important that we get the right equipment to you. We’ve got the right suppliers with different kitchenware that you can use. So we can set that up for you too.”
Wilson predicted that the programme could make kitchens an additional £168,000 per year on top of their existing revenue.
He concluded: “With a creative and flexible mindset, hoteliers can today work with a range of partners to help return hotel operations to profit. That profit may come in ways that seemed unlikely or unthinkable only a few weeks ago. It all comes down to our capacity to innovate, anticipate and adapt to change.”