Hospitality Action is urging industry professionals who have been personally impacted by recent severe weather conditions to contact the charity for support.
Chief executive Penny Moore told Boutique Hotelier: "If you’re living somewhere that has been flooded and you work in the hospitality industry, you may have personal issues and problems – you may not have been insured, you may have lost your home.
"We’re saying come to us and we can discuss what help we can give to those individuals whether it’s financial, emotional or whatever . You’re not on your own so give us a shout," she said, adding that the aid was not targeted at those seeking business support.
Last year, the charity contributed thousands of pounds towards helping individuals working in the hospitality industry who faced serious illness, homelessness, poverty, domestic violence or sudden redundancy.
Hospitality Action may be contacted on 0203 004 5500 or by email to firstname.lastname@example.org.