UK holidaymakers among most likely to research trips at least 4 months in advance, says TripAdvisor


The UK is a nation of careful planners, at least when it comes to holidays, a TripAdvisor study can reveal.

Nearly half (46%) of UK holidaygoers planned their last trip at least four months in advance, compared to just a quarter of global travellers (26%). In fact, only Argentinian travellers were more likely than Brits to plan their trip so far in advance.

The findings come from the latest TripBarometer 2016 study, which highlights key factors influencing travellers’ behaviour when researching, planning and booking a trip.

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The TripBarometer study is the analysis of more than 36,000 global survey responses from travellers.

Globally, the report found a notable difference in the planning habits of younger and older travellers.

Travellers aged between 18- 34 tend to plan their trips much closer to the departure date than those over the age of 55 – almost half of young travellers (45%) plan their trips with one month or less to go, compared to less than a third of over 55s (31%).

However, older travellers are conversely more likely to cram their research into a short time span – a quarter (25%) of over 55s complete their research in just one or two days, compared to just one in six young travellers (15%).

Over 55s are also more habitual: one in seven (14%) choose a destination because they go there every year, compared to only 7% of 18-34 year olds.

Other significant findings were highlighted too.

When it comes to the type of break Brits prefer, the city break comes out on top (77%), followed by a beach holiday (60%) and exploring the history and culture of a destination (67%).

Plus, interestingly, the most common destination of choice for British travellers is the UK, with 23% opting to stay in Blighty for their last trip. This is followed by Spain (15%), France (6%) and Greece (6%) respectively.

The average spend on the last trip for British travellers was £3,364.

“This year’s TripBarometer study revealed some fascinating differences in the way men and women plan their holidays, and showed that British holidaymakers are much more prone to plan ahead than other nationalities,” said Hayley Coleman, TripAdvisor spokesperson. “Given just how much certain traveller types differ in their planning habits, it is important that hospitality businesses tailor their marketing efforts according to their target audience.”

Tags : holidaysSURVEYSTripAdvisor
Zoe Monk

The author Zoe Monk

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