Hotels in major UK cities are primed to enjoy bumper business for the next week as Asian visitors soar during Chinese New Year celebrations.
New data has shown a significant year-on-year rise in the number of travellers from East Asian countries looking at making trips to the UK for the annual celebration.
Chinese New Year began on Saturday and typically last about two weeks, making it the longest holiday in the Chinese calendar. The UK is traditionally a popular destination for international visitors with London’s Chinese New Year event attracting tens of thousands of people, and thought to be one of the biggest events outside of Asia.
The findings, from the Expedia group, drawn from searches made between October and December show that the capital continues to be the top destination for travellers from East Asia, but interestingly other major regional cities across the UK also experienced double-digit rises in searches for travel over the two-week period.
Scottish capital Edinburgh, the northern powerhouses of Manchester and Liverpool, as well as Oxford and Birmingham, were also popular searches among potential travellers from China, Singapore, Japan, Hong Kong, South Korea, Malaysia, Taiwan, Vietnam and the Philippines.
The latest findings support Expedia data from Q1 last year that showed triple digit growth in hotel demand from across six of Asia’s leading countries.
Julie Cheneau, Expedia’s director of market management for the UK & Ireland, said: “The Chinese New Year holiday period is traditionally one that attracts a lot of visitors from Asian markets, and this year looks set to be no exception. London is unsurprisingly the top destination but regional cities are also proving popular.
“Our data shows substantial interest from a number of East Asian markets, with searches made via mobile by these visitors growing extremely strongly. Package searches, those that include flights and hotels, are growing even faster in these markets, once again demonstrating that we continue to drive increased demand from travellers in key international markets.”