UK staycation boom looks set to continue into 2021, new research finds


New research has found that 83% of tourists would prefer to holiday in the UK than travel abroad this year, with this trend set to continue into next year bringing a boost to the country’s hospitality sector.

New research from building society The Cumberland found that almost three-quarters of respondents (71%) are intending to plan a UK holiday in 2021.

68% cited fears of being stranded abroad and uncertainty around COVID-19 (62%) as their main motivation for a British staycation. 

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Just over half (55%) of those surveyed admit to having concerns about quarantine measures with 44% noting self-isolation at their destination as a major concern.

Commissioned by The Cumberland, the Research Without Barriers survey of 1,015 UK adults also highlighted that hotels (39%) and cottages (31%) are the most popular types of accommodation for those holidaying in Britain.

“This is an incredibly valuable piece of research for the British hospitality industry, as it reinforces the shift in mood amongst Britons when it comes to holidaying and travel,” said Bob Bishopp, head of commercial lending at The Cumberland. “With mortgage customers across the hospitality industry, from hotels and guesthouses, to holiday let owners, we have traversed the COVID journey with them, and know how vital this staycation bounce back will be to their long-term success.”

Findings from the research also revealed that before COVID hit, Spain was the most popular foreign destination, with a third of Brits admitting to cancelling their summer holiday to the country and opting for a British holiday instead.

Meanwhile, Scotland and Cornwall were the favourite UK alternatives, with 16% opting to holiday there followed closely by the Lake District and Wales (15% each).

Tags : hotelsMARKET DATAstaycationSURVEYSThe CumberlandUK holiday
Zoe Monk

The author Zoe Monk

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