A stunning new Herefordshire countryside events venue with 11 boutique-style rooms is officially up and running – and has more than 35 events booked in from customers sold on the vision of its owners.
‘Crumplebury’, which is part of the 1,500-acre Whitbourne Estate just outside of Worcester, opened for a launch party on Saturday evening ahead of its first booked event this coming weekend.
Guests from the hospitality, design and event-planning industries attended the launch, as well as individuals who have forward-booked weddings and events at the venue. Many of those had previously only seen the site as a patch of land or through architectural drawings.
The £3m build has been two years in the planning and a further one year of construction by contractors Harper Group.
Experienced hotelier Denis Frucot has been recruited as general manager of the property, and he brings considerable expertise in running luxury hotels.
He was most recently involved in the revamp of Northumberland boutique hotel Beadnell Towers and prior to that spent 16 years with Hotel du Vin and Malmaison.
The creation of Crumplebury realises a long-held dream for owners Joe and Keeley Evans (below), who also run Green Cow Kitchens, a 36-cover restaurant that opens two days a week as a brasserie and two as a fine dining eatery.
The fine dining farm-to-table restaurant was opened by the couple in 2012 and operates from the old red-brick pigsty, which has now been incorporated into Crumplebury.
Mr Evans told Boutique Hotelier on Saturday evening that he sees Crumplebury very much as a “unique event space”.
While weddings and celebrations are anticipated to be a major driver of revenue for the business, it is keen to utilise its premium catering offer and secluded setting to target corporate customers seeking an alternative location for events, board meetings and product launches, Mr Evans explained.
“Crumplebury’s ethos is that every special occasion deserves to be memorable and unique, so the venue’s spaces have been carefully planned to accommodate different needs,” he commented.
The largest part of the events space is the glass-gabled Grand Hall, which can comfortably seat 200 people.
Other rooms within the complex include the ‘Snug’, featuring a glass-topped wine cellar; the ‘Drinking Trough’ bar, with fire-pits on its sunken terrace; the upstairs ‘Art Gallery’, which is licensed to hold wedding ceremonies, and the Green Cow Kitchens restaurant.
The site contains 11 en-suite bedrooms and a two-bed self-catered cottage and already has bookings for weddings, parties and corporate events until 2021.
For the interior design, Mrs Evans enlisted the help of her close friend and internationally-acclaimed interior designer, Dean Sharpe, who provided invaluable advice throughout the build.
One early and crucial suggestion was to paint or clad the walls in dark tones, the depth of colour enhancing the beauty of the rural landscape.
Another of his tips was to resist wall-to-wall views in favour of framed ones, which direct the gaze of visitors and intensify the impact of the surroundings.
Mrs Evans said: “Wherever possible, we have used natural materials to echo the peaceful Herefordshire countryside that surrounds us. Crumplebury doesn’t aim to compete with nature, rather it aims to compliment it. To carefully craft this stunning events space and witness our vision unfold before our eyes has been hugely rewarding and we look forward to helping guests create memories here which will last a lifetime.”
The name ‘Crumplebury’ is taken from the old farm buildings on the estate.