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UNSUNG HEROES: Andy Boardman, group director, A Curious Group of Hotels

andy Boardman

While the name A Curious Group of Hotels may not ring any bells, the likes of Cowley Manor and The Portobello Hotel certainly will. But this year, it’s the job of Andy Boardman, group director at the group and his team to spread the word about the Curious brand.

The portfolio consists of Cotswolds gem Cowley Manor, iconic London boutique Portobello Hotel and Canal House in Amsterdam and L’Hotel in Paris. The group was founded by husband-and-wife hoteliers Peter and Jessica Frankopan, a Croatian prince and the great-great-granddaughter of Sainsbury’s founder John James Sainsbury, who are very much still involved in the running and development of the hotels today. Alongside hospitality, they also have their own bath, body & skincare range, Green & Spring, which is used at Cowley Manor.

Andy’s first taste of business with A Curious Group was in the role of general manager at Cowley Manor in 2009. He came from a solid background, boasting experience at the likes of the Hazlitts & The Rookery Hotel, Rowhill Grange and the Gore Hotel when it was in its heyday hosting the likes of The Rolling Stones.

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In 2012, almost four years at Cowley Manor, he was promoted by Peter and Jessica to the role of group director as the collection looked into expansion. Two years later and the pair acquired their first London property, the famous Portobello Hotel in Notting Hill, after making direct contact with the owners of the 21-bed boutique.

Andy told Boutique Hotelier earlier this year that while the group aren’t afraid of expansion, the process will be a natural one with the buildings and locations key to the evolution of A Curious Group of Hotels.

Profile

A Curious Group of Hotels

Properties: Four

Location: Cotswolds, London, Amsterdam, Paris

Website: www.curioushotels.com

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Zoe Monk

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