UNSUNG HEROES: Astrid Deppisch, director of revenue, Starhotels UK


Astrid Deppisch has been with Starhotels in the UK as complex director of revenue since early 2016. The portfolio comprises three iconic luxury hotels in London – The Pelham, The Gore and The Franklin, which launched in 2016.

During her tenor ship she has implemented various revenue management tools, including various reports, streamlined policies and procedures, implemented reservation call standards based on international standards, just to name a few.

To re-position The Gore and The Pelham, she has been playing an instrumental part in diversifying revenue streams and to increase the share of group business in both hotels.

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With the launch of The Franklin her opening experience and knowledge of the London market played a vital role to establish the hotel.

She contributed to the group’s outstanding 2018 performance in all three properties by focusing on identifying unique opportunities for each of the hotels, driving group business and detecting changes in the market environment while keeping a close eye on the big picture.

Deppisch works closely with marketing to optimise the group’s booking engine and with event sales to further drive incremental revenues into the hotels.

Prior to her time at Starhotels UK, she was director of revenue management at Beijing Kempinski Hotel. She was also director or revenue and reservations at The Stafford in London from October 2011 to February 2013.


Starhotels UK

Properties: Three – The Gore, The Pelham, The Franklin

Location: London


Tags : Unsung Heroes
Zoe Monk

The author Zoe Monk

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