Unsung Heroes: Chris Graveling, marketing manager, The Grove Cromer

Chris (far left)

The Grove in Cromer has been in the same family since 1936, and since then the North Norfolk four-star hotel has been developed into a prime tourist hotspot on the North Norfolk coast.

The site comprises a range of bedrooms in its Georgian House and newly-created Orchard Rooms, plus six self-catering cottages in adjacent barn conversions, as well as a host of family-friendly facilities including a swimming pool, children’s play area and a treehouse.

Chris Graveling left home to pursue university at 18, but returned to take over the business at the age of 34, alongside his brother Richard in 2010. Since his arrival, the hotel has continued to blossom into a massive success. The Grove in Cromer restaurant has two AA rosettes and the hotel has been awarded a plethora of accolades including AA B&B Story Of The Year Award, eviivo Hidden Gem: Southeast Award in 2017, AA Gold Star Award for Guest Accommodation, and many more.

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The brothers have renovated the premises and have invested heavily into making a success of their family’s business.

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Zoe Monk

The author Zoe Monk

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