John and Carolyn Armstrong have been at the helm of The Headland, a five-star destination overlooking Fistral Beach on the north Cornwall coast, since 1979.
Since taking on the hotel at aged 29 and 23 respectively, John and Carolyn have overseen an extensive programme of works, investing over £30m to transform the once-neglected building – which urgently required new plumbing, electrics, and a new roof – to a five-star destination with 95 bedrooms and suites, a village of self-catering cottages, two Rosette-awarded restaurants, a five-bubble rated spa, and surf school. In 2019, The Headland became Cornwall’s only hotel to achieve double five-star status, after being awarded five stars by both the AA and Quality in Tourism, and being praised for its luxury facilities, and exceptional customer service from its 180-strong team.
Constantly striving to improve the guest experience, Mr and Mrs Armstrong’s latest and biggest project is the addition of a £10m Aqua Club, which is due to open in early summer. It will include six pools, a sun terrace overlooking the Atlantic Ocean, and a Mediterranean-inspired restaurant named The Deck. As with all projects at the hotel, John and Carolyn have been heavily involved at all stages of the works, with John taking a special interest in the new centre’s engineering systems, and Carolyn working closely with local interior designer Dynargh Design to choose the interior finishes.