Luxury global hotel consortium Relais & Châteaux has launched its new one million euros digital campaign.
Last month, BH reported that the group was to invest into developing a new digital promotional strategy, following a record year of revenue.
The association, which comprises 580 hotels and restaurants in more than 60 countries, has now introduced five new videos designed to reach more consumers around the world.
With the Delicious Journeys campaign, Relais & Châteaux has invested in film-quality content created by Première Heure, with the talents of director Davide Gentile and photographer-reporter Benjamin Loyseau.
The set of five short films feature the association’s key values: local focus, humanity, sharing and commitment. Each film opens with a question: What does delicious mean to you?
Set in five different Relais & Châteaux properties around the world, each film tells a different delicious story:
- The English Manor – Gravetye Manor, UK
- A Farm in Tennessee – Blackberry Farm, Walland, USA
- The Ryokan Lady – Asaba, Japan
- The Recipe – La Grenouillère, France
- The Sprit of Iguazu – Awasi Iguazu, Argentina
Watch The English Manor, featuring Gravetye Manor here.