New data from Expedia has revealed that at the start of 2019, the number of trips made by travellers from mainland China was up 155% year-on-year.
Analysis of the period covering January to September last year showed incredible growth in visits to the UK, driven mainly by Asian markets, with the celebrations of Chinese New Year expected to fuel a further boom.
Last year’s growth follows a triple-digit increase in 2018, when visitors from China grew by about 160% (YoY).
Research from Visit Britain shows that travellers from China spend 2.8 times the global average when in the UK and almost two-thirds of visitor nights (62%) are spent outside of London.
This strong performance in 2019 was bolstered further by increased visitors from Japan and South Korea (both +30% YoY), Hong Kong (+25% YoY), and significant double-digit growth from markets including Malaysia, Thailand, Taiwan and Singapore.
The UK is traditionally a popular destination for international visitors with London’s Chinese New Year celebrations in 2019 attracting 483,000 visitors from China alone.
Commenting on the data, director, market management, London, Expedia Group, Helen Maher, said: “The Chinese New Year holiday period is traditionally one that attracts a lot of visitors from Asia, and our data shows ongoing, substantial interest from travellers coming to the UK from a number of Asian markets.
“Package demand, those that include flights and hotels, is growing even faster in these markets, once again demonstrating that Expedia Group continues to drive increased demand for our hotel partners from valuable travellers in key international markets.”