WATCH: The Royal Crescent Hotel brings in the drones to create capsule marketing campaign

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One of Bath’s best luxury hotels has called on a fleet of drones to help with its new marketing campaign.

The Royal Crescent Hotel & Spa, owned and operated by Topland Group, has created a capsule film collection to share a story of the hotel’s history and its attention to detail.

The four films have been created around four brand pillars; authenticity, setting, choice and service, with drones used to showcase the hotel’s ‘personalities’.

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Each film focuses on the 3 AA Rosette The Dower House restaurant headed up by executive head chef David Campbell and cocktail flights served in the The Montagu Bar & Champagne Lounge, as well as the hotel’s 45 bedrooms.

The Spa & Bath House is also captured on camera alongside The Taittinger Spa Garden.

The Royal Crescent Hotel & Spa was acquired by Topland Group in 2012 and is run by general manager Jonathan Stapleton.

Watch the video here.

Tags : Bath hotelsdronesmarketingRoyal Crescent Hotel Bathvideo
Zoe Monk

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