Watergate Bay Hotel acquires Sands Resort in aparthotel master plan 

Watergate Bay

Watergate Bay Hotel has acquired Sands Resort in Porth, Cornwall as part of a plan to create a new lifestyle aparthotel on the coast. 

The 72-bed site will be developed into a new self-catering site operated by Watergate Bay’s Beach Retreat brand. The build will get underway in 2023 and includes plans for 24 new lodges to be erected on the 11-acre site. 

Local partners will offer food, drink and entertainment experiences and activities and an on-site host team will guests during their stay. 

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Will Ashworth, chief executive of Watergate Bay Hotel, says: “The domestic tourism market is changing. Following the seismic shift of 2020-21, many self-catering holidaymakers want more from their coastal breaks than solitude and similarity – but to date it’s a demand which has not truly been met in this sector. Through Beach Retreats we’re looking to change this and put Cornwall at the helm of the self-catering evolution.

 “We are committed to an ethos of care, change and growth and are excited to bring the local community on the journey with us. As we will look beyond the seasonal holiday market to drive year-round demand, maximising occupancy and atmosphere, this will be a space for everyone to be involved and enjoy.”

Sands Resort opened in the 1970s as the first purpose-built family resort in Cornwall. It has been owned by Nicholas Malcolm ever since. He is now retiring. 

He comments: “Sands is very special to me, the hotel, the team, our guests. Retiring from something that has been such a significant part of my life has been a huge decision but is made easier by the knowledge that Watergate’s vision for the future carries on the legacy of innovation that has been the hallmark of my 45 years at Sands.”

Sands Resort remains open and bookings will continue throughout 2023.

Watergate Bay Hotel is owned and operated by Will Ashworth, whose family opened the hotel in 1968.

Another Place, The Lake opened in 2017 after a conversion of the former Rampsbeck Hotel. Plans are underway for the brand’s second site in Hampshire with the transformation of Amport House into Another Place, The Garden.

Tags : cornwallWatergate Bay HotelWill Ashworth
Zoe Monk

The author Zoe Monk

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