Hotelogix will be conducting a webinar on online marketing strategies specifically for boutique hotels next Tuesday.

The interactive session, which will begin at 4pm GMT on 15 July, will give boutique hoteliers in the UK  a unique opportunity to gain an insight into global best practices, particularly those from the US, where theboutique hotel concept is firmly established.

The interactive session will be hosted by Nathalie Salas, an acclaimed marketing consultant for start-ups and hospitality clients and who is also an MCIM Chartered Marketer.

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As boutique hotels aspire to provide a niche experience with personalized services to make a one-of-a-kind statement, their key focus lies in positioning, according to Hotelogix. Their success also lies in impeccable guest service that is expected to be consistent.

All these factors directly translate into the technology that they need for positioning of their brand, and having in-house automation tools to help them enhance the guest experience.

Boutique hotels also need to be equipped with the right tactics to make their hotel stand out in the online marketplace.

Considering these specific needs of boutique hotels, Hotelogix believes Salas’s more than 11 years’ experience working with a variety of large blue-chip and SMEs in Europe and the Middle East will be highly relevant to boutique hotlieers.

Her work in the boutique hotel sector allows her to collaborate with clients such as OTAs to deliver story-led content for their hotel inventories, as well as act as a hotel reviewer and judge for the Boutique Hotel Awards.

Salas has also contributed to a number of online and print publications, including Boutique Hotel News, Masquerade (Dubai), Global Citizen (GCC), and her own travel site

Hotelogix is a cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline).

Kathy Bowry

The author Kathy Bowry

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