‘When will GB hotels open?’ becomes breakout trend on Google


‘When will hotels open in Great Britain?’ has started to trend in Google searches for the first time, research from Best Western Great Britain can reveal.

Based on data from Google Trends, terms relating to hotels opening in Great Britain, which were almost non-existent at the end of the first month in lockdown, have grown steadily through April and significantly throughout May, with a 5000% increase in search volume since March, which makes it a ‘breakout’ search term according to Google.

Rob Paterson, chief executive of Best Western Great Britain, said: “We know there is pent up demand because of the uncertainty surrounding international travel and quarantine. Google search is showing us that now too, so we are full steam ahead to unlock the doors on lockdown on 4th July and do what we love doing. Welcoming guests to our hotels.

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Best Western has around 70 hotels open already providing accommodation to key workers and critical workers.

The independent group of hotels is working with Quality in Tourism to re-open its hotels with the gold standard in anti-Covid-19 cleanliness and safety measures.

Best Western will begin the roll out of the scheme next week and hopes to have all 297 hotels accredited by July.

The scheme involves comprehensive risk assessments of every area of the property and the adoption of new anti-Covid-19 approaches and procedures in every guest and public area to Environmental Health approved protocols, followed up by independently audited assessments so that Best Western is not in control of passing its own properties.

Tags : Best Westernhotelstourismtravel
Zoe Monk

The author Zoe Monk

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