Wildes Hotel group to develop first fully-branded boutique hotel in prime Chester city centre site

Nigel Driver, Commercial Manager of the Grosvenor Estate, Paul Wildes, CEO of WILDES Group and Annabel Farbon, Agent of the Grosvenor Estate.

The Wildes Hotel Group has submitted a planning application to create its first fully-branded boutique hotel in a prime spot in Chester’s city centre.

The hotel group, which has a portfolio of hotels, restaurants and spas in the North West, will be acquiring a long lease on vacant offices on Bridge Street, and subject to planning consent, will transform the property into a new 16-bedroom boutique hotel and spa.

If given the green light, Wildes Chester will open in spring 2021.

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It will feature 16 bedrooms, a bar and restaurant, as well as a rooftop pool and spa.

The Grade-II listed building was developed in 1892 by architect Thomas M Lockwood and will be sensitively redeveloped to retain its original period features and pockets of history.

Paul Wildes, CEO of The Wildes Hotel Group says: “We believe that there’s an opportunity in the city to create a go-to destination that offers exceptional accommodation for business and leisure travellers, the ultimate dining spot or somewhere to enjoy evening cocktails whatever the occasion. Our focus is to delight our guests’ senses through innovative food and service with a real aim to redefine hospitality within the city.”

The ground floor will be home to Benedict’s, a contemporary restaurant and centerpiece bar serving all-day food, drinks and cocktails.

Each bedroom will be unique, with free-standing baths and one room home to its own four-seater cinema.

The first floor will be home to a spa featuring relaxation area, nail bar and multiple treatment rooms.  

Annabel Farbon of the Grosvenor Estate, which will retain the freehold of the property, said: “We believe that the proposed use will provide a lasting economic and social benefit in the heart of the city. As well as generating significant employment and boosting the economy, the development will support the city’s High Street Heritage Action Zone project to renovate and reinvigorate the rows.”

The Wildes Group has a growing portfolio of hotels, restaurants and spas in the North West including Van Dyk, Chesterfield, Holiday Inn Express in Holyoke and Crewe and a new boutique hotel, restaurant and spa opening in central Chester in 2021.

The new Chester site will follow Van Dyk by Wildes as the first venture into Wildes own branded hotels.

Tags : chesternew hotelsoperatorsownersupcoming hotelsWildes GroupWildes hotels Group
Zoe Monk

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