Yotel group has announced plans to open its third property in the UK in late 2018 in London – the brand’s first city centre hotel in Europe.
A 212-cabin hotel will open in Central London’s creative quarter, Clerkenwell, regarded as the epicentre of London’s design and architecture scene.
The project, developed by Medina Investments, will see each of the hotel’s rooms fitted with Yotel’s technology-driven hospitality offering.
The compact but luxurious cabins will include Yotel’s signature space saving adjustable SmartBed, monsoon rain shower, techno-wall features, which includes mood lighting and entertainment options, with smart TVs.
Additional facilities include a gym, bar, an independently operated dining outlet and Yotel’s Club Lounge concept, which offers flexible meeting and co-working spaces that will be designed in keeping with the surrounding area. All cabins and communal areas of the hotel will be served by super-fast and free WiFi connectivity.
Yotel’s CEO, Hubert Viriot, said: “We are more than ready to bring the Yotel city-centre concept home. Since the opening of our flagship in New York, we have been looking for the right opportunity and we finally found it in Clerkenwell. The mixed-use project, developed by Medina Investments, complements the Yotel brand perfectly. It’s dynamic, creative and forward-thinking and backed by a developer with acumen and vision.”
Developer Medina Investments will transform the current site into a mixed-use development that will aim to embody Yotel’s technology focussed identity, yet sit comfortably within its historically significant surroundings.
Zain Hussain, managing director at Medina Investments, said: “We are delighted to be involved in such an exciting project, using our expertise to create an opportunity by looking beyond the obvious to identify undiscovered potential. We have many years’ experience in site acquisition, planning and development and our vision is to expand our investment and development activity with a sustainable strategy.”
The Clerkenwell development is funded with capital from ICG-Longbow, who specialises in value-add real estate loans across the UK.