Simonstone Hall previously had a somewhat tarnished reputation for being the location of the fracas between famed TV presenter Jeremy Clarkson and a BBC crew member, but more than three years on, and it’s a completely different story.
At the helm is managing director and trained architect, Jake Dinsdale, who negotiated the sale of the hotel 11 months post-bust up, and has helped transform the fortunes of the business ever since, strategising with the new owners on where and when to invest in the property.
In May this year the new-look Simonstone Hall will officially be unveiled after a ‘considered’ large-scale, three-year refurbishment process. A phased renovation has been carried out to overhaul the bedrooms and public areas, as well as new heating systems installed.
Following the sale to new private owners, Dinsdale told BH that business has steadily been increasing. Initially a heavy amount of investment was needed at every level to immediate improve the offering, and then it was about increasing growth, creating strong branding and most importantly, building a new reputation.
With project completion on the horizon, Dinsdale says it will open up a ‘new level of opportunity’, with a push towards a four-star rating and a return to a 2 AA Rosette for the restaurant.
He explains: “We can’t stop – things have built so well, with a huge transformation in the business and in the feeling and sense of place with guest satisfaction. We really want to keep building with this – enhancing our group and wedding offering, building towards our goal to be a top destination hotel in the north of England!”