Storied Collection, a new hotel group solely focused on historical buildings, has appointed its advisory board ahead of its official launch later this month.
Founded by Justin Hauge and Michael Goldin, Storied Collection, is exclusively for castles, manor homes, estates and other historic residences.
The collection’s advisory board includes Rob Paterson, former CEO of Best Western; Peter Cole, former CEO of Design Hotels and former CFO of Ritz Carlton; David Pontius, former executive at Wyndham, Hilton, and Bluegreen.
Paterson commented: “Across the UK and Ireland, there are some truly breathtaking historic properties, from Tudor estates to French-influenced chateaus. Storied Collection is looking to combine this period charm with the inquisitive minds of its guests and really celebrate the rich vein of history that runs through the hotels in the portfolio.
“Focusing specifically on this element is a unique concept at present, and when Michael and Justin approached me to join as an advisor it was an easy decision for me to make. Nobody in the market is capturing the uniqueness of British heritage to this extent and some of the creative ways we have used to bring this history to life offers a real industry first.”
Cole added: “Design Hotels originally started as a small hotel co-op with 10 members, focusing on niche accommodations before eventually being acquired by Starwood/Marriott. The team at Storied are curating an equally distinct offering of properties, each one of a kind, that today’s consumers are demanding. This approach is certain to resonate with the market.”
Pontius commented: “One of my fondest family vacations was taking my children to a castle hotel in Scotland. Having been in the hospitality business throughout my career, I’ve witnessed travel trends shifting towards unique, experiential, and instagrammable. What Storied is building checks all the boxes.”
Storied says it will offer its members ‘a globally recognised platform set to enhance marketing power, provide education and support – while also allowing its members to remain independent.’
