REPORT: Personalisation and communal packages to shape travel trends for the next 20 years

tomorrow’s travellers

A new report, ‘Tomorrow’s Travellers: Hospitality Trends for 2042’, has found that travel trends in the next 20 years will be defined by a demand for easy travel, personalisation and community packages.

The report was released at Clockwork Marketing’s special ‘30 years in hospitality’ celebration event at luxury boutique venue, ANRÁN.

The “Tomorrow’s Travellers” report, written by futurist, Will Higham and commissioned by Clockwork Marketing, predicts future traveller’s desires and expectations of a holiday experience in 20 years.

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Higham conducted in-depth analysis of consumer and industry news reports, consumer polls, and academic studies and analysed comments from experts in technology, science, and economic change to identify seven trends that will define the tourism sector in 2042.

Three of the top tourism trends in the “Tomorrow’s Travellers” report include:

Travel Easy: Travellers will demand the ease and convenience that only new technologies bring. Expect to see automatic check-ins, bathroom smart mirrors, and hotel suites that adapt the heating, lighting, and music to guests’ personal preferences.

Have it Your Way: Consumers are already getting accustomed to personalisation as standard. By 2042 they’re likely to want their entire holiday to be tailored to their individual needs. As technology improves, we could see DNA trackable wearables that tell restaurants what food to prepare based on guests’ specific requirements.

Community Spirit: With a rising demand for human contact in their personalised service, guests will also seek out holidays with “people like me”. We’ll see a revival of communal package tours and every venue will be customised for social media sharing.

Will Higham, Futurist and CEO, Next Big Thing Consulting, commented: “The future offers both risks and opportunities for the leisure industry. Consumers have adopted new technologies faster than most hotels and venues have, and this needs to change if those businesses are to attract tomorrow’s tourists. For those companies that do adapt to these new demands, the future looks hugely positive.

“But the more technology encroaches on our lives, the more important ‘human contact’ will be.”

Clare Bushby, Managing Director, Clockwork Marketing, added: “What is clear and encouraging from “Travellers: Hospitality Trends for 2042’ is that while existing and new technology will be ubiquitous, a human approach to any guest experience in hospitality will be more important than ever. Tomorrow’s travellers are likely to pay an increasing premium for personal service.

“As we move into a new era, we must begin to think of hospitality differently, luxury and price alone will not entice tomorrow’s guests. They will expect a reciprocation of their values and seek out people to travel with that have similar ideas. Hotels, B&Bs, restaurants and self-catering properties need to evolve.”

Tags : hotel trends
Eamonn Crowe

The author Eamonn Crowe

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