Three quarters of consumers would use a water refill station, but almost a quarter would feel uncomfortable asking for a top-up in a five-star hotel.
New research from Brita Vivreau has revealed that despite 75% of people saying they would be likely to use a water refill station in a hospitality setting, 24% said they would feel uncomfortable about asking for a refill in a five-star hotel.
The survey highlights the need for luxury hotels to encourage guests to think more sustainability, through the use of water dispensers in attempts to ditch all single-use plastics.
Hotel customers would be likely to use cold (79%) or hot water dispensers (65%) to make drinks to take out with them for the day, the survey also showed.
The main motivation for making their own drinks is to avoid using a single use plastic cup or single use plastic bottle (30%).
Over half (53%) of consumers say reducing single use plastic is the most important sustainability initiative when choosing a hospitality business, far more than carbon neutrality (17%) or providing plant-based menus (14%).
82% said it was important to them that hospitality businesses reduce single use plastic and 62% are more likely to choose a hospitality business that’s transparent about the measures they have taken to reduce single use plastic.
Travellers also want refillable shampoo and bodywash bottles (25%), light sensors in rooms (21%), hotel towels to only be washed when requested (18%) and plastic key cards to be replaced with keyless entry systems (17%).
Chris Dagenais, general manager, Brita Vivreau UK says: “The government ban on single use plastics coming into effect in October will mean eliminating single use plastic is front of mind for hotel operators. By demonstrating a move towards reducing waste, operators can show they are aligned with their customer’s values and forge stronger relationships with them. We want to support businesses in their efforts to reduce single use plastic and spearhead a move towards a ‘refill’ culture to meet consumer demands and help the planet.”
