Best Western has seen a 450% increase in bookers, in just 24 hours as Britons scramble to book a break before the Prime Minister announces that holidays are permitted from July 4.
Boris Johnson is expected to make an announcement today that will see pubs, restaurants and hotels and other attractions such as cinemas and museums allowed to reopen for business next month, over five months since the country first went into lockdown to contain the spread of coronavirus.
Rob Paterson, chief executive of Best Western Great Britain said that the group’s website had ‘rocketed’ in activity over the last 24 – 48 hours, starting on Friday with the downgrading of the Covid-19 alert and ramping up each day since.
He says: “The crucial difference we are seeing in the last 24 hours is casual website lookers and now turning into bookers, which is great news for hotel operators and destinations that rely on tourism. The trend suggests we will see another surge tonight as people look to bag a break today rather than risk missing out in the rush.”
Popular searches on the website over the weekend have been coastal and rural locations with Scotland top of the destination search list.
City-centre searches are lower down the rankings suggesting people are looking to maintain distancing measures by avoiding more populated areas.
Since lockdown started on 23rd March, only essential travel has been permitted and around 80 Best Western hotels have stayed open to accommodate NHS staff, key workers and help local authorities provide places of safety and refuge for the vulnerable.